Vicky Filipchuk
About Vicky Filipchuk
Vicky Filipchuk is a Channel Marketing Manager specializing in Strategic Alliances at SOTI, with over 20 years of experience in marketing for high-tech firms. She has held various marketing roles at notable companies, including Arrow Electronics, Ingram Micro, and LG Electronics, and possesses strong skills in marketing automation and digital marketing.
Current Role at SOTI
Vicky Filipchuk serves as the Channel Marketing Manager for Strategic Alliances at SOTI, a position she has held since 2022. Based in Mississauga, Ontario, Canada, she focuses on developing and implementing marketing strategies that enhance partnerships and drive business growth. Her role involves collaborating with various stakeholders to align marketing initiatives with organizational goals.
Previous Experience in Marketing
Prior to her current role, Vicky Filipchuk accumulated extensive experience in marketing across several high-tech companies. She worked at Arrow Electronics as the NA Marketing Manager for Partner Enablement from 2008 to 2021. Before that, she held positions at Ingram Micro as Marketing Manager for the Hardware Division and Buyer for the Software Division from 1993 to 2001, and at LG Electronics as Marketing Manager for the Home Appliance Division from 2001 to 2008.
Educational Background
Vicky Filipchuk has a solid educational foundation in marketing. She studied at York University from 2000 to 2002, where she earned a degree in Marketing. Later, she attended the University of Toronto from 2021 to 2022, focusing on Multimedia Storytelling and Content Marketing. This combination of education has equipped her with a diverse skill set applicable to her marketing career.
Skills and Expertise
Vicky possesses strong skills in marketing automation, solutions marketing, and digital marketing. With over 20 years of experience in developing and executing B2B and B2C marketing strategies, she is adept at navigating fast-paced environments. Her ability to simplify complex technology concepts into everyday terms enhances her effectiveness in communicating with diverse audiences.
Professional Passion
Vicky Filipchuk has a genuine passion for new technology. She enjoys applying her knowledge to influence others and solve problems, which reflects her commitment to staying current in the rapidly evolving tech landscape. Her enthusiasm for innovation drives her work and contributes to her success in the marketing field.