Seth Greenberg
About Seth Greenberg
Seth Greenberg serves as the Sr. Manager of Digital Engagement and Marketing Strategy at SoundHound AI, where he focuses on audience segmentation for B2B and B2C markets. He has extensive experience in marketing and digital strategy, having held various roles at notable companies including R/GA and OgilvyOne Worldwide.
Work at SoundHound
Seth Greenberg has been employed at SoundHound AI since 2023, serving as the Senior Manager of Digital Engagement and Marketing Strategy. In this role, he has developed an audience segmentation strategy aimed at effectively engaging both B2B and B2C audiences across various verticals. His responsibilities include overseeing digital engagement initiatives and shaping marketing strategies to enhance customer interaction.
Previous Experience in Marketing and Strategy
Prior to his current position, Seth Greenberg held various roles in marketing and strategy across multiple organizations. He worked at R/GA in several capacities, including Associate Director of Connections Planning and Group Director of Relationship Design, from 2018 to 2023. His tenure at OgilvyOne Worldwide included roles as Senior Creative Strategist and Creative Strategist, focusing on mobile and digital platform engagement from 2013 to 2017. He also worked at Red Shoes Marketing as an IT Specialist, Interactive Designer, and Consultant from 2010 to 2012.
Educational Background
Seth Greenberg studied at Ithaca College, where he earned a Bachelor’s degree in Integrated Marketing Communication. His academic journey spanned from 2008 to 2012, providing him with a solid foundation in marketing principles and communication strategies.
Achievements in Product Development
Seth Greenberg played a significant role in launching a new-to-market SaaS product designed for a Generative-AI voice assistant. This initiative reflects his capabilities in product development and marketing strategy, contributing to advancements in digital engagement.
Expertise in Digital Marketing
Seth Greenberg possesses extensive expertise in digital marketing, particularly in audience segmentation and engagement strategies. His experience includes owning the creative strategy for go-to-market campaigns and site architecture, showcasing his ability to integrate marketing efforts across various platforms.