Sovrn
Sovrn provides a comprehensive technology platform for publishers, offering services in ad revenue optimization, affiliate marketing, data insights, and legal compliance.
Services
Sovrn offers a comprehensive technology platform aimed at helping publishers maximize their ad revenue and manage ad operations efficiently. The platform includes detailed analytics and custom reporting for ad operations, sales, management, and accounting teams. Sovrn also provides data services that offer market insights and facilitate data monetization. The company's Signal service measures and monetizes reader engagement, enhancing ad revenue. Sovrn's ad exchange service connects publishers with premium content creators and engaged audiences. Additionally, commerce solutions for monetizing product links through affiliate marketing and merchant partnerships are available.
Ad Exchange Service
Sovrn's ad exchange service enables publishers to connect with premium content creators and highly engaged audiences. The service uses proprietary wrapper technology to improve performance by running a single page-level auction, thus optimizing ad delivery and increasing revenue. The ad exchange offers real-time, robust custom reporting which benefits ad operations, sales, management, and accounting teams. The platform is designed to enhance the efficacy and efficiency of ad monetization efforts for publishers.
Data Services
Sovrn provides a range of data services that not only offer detailed market insights but also facilitate data monetization. Through its data collective, the company provides deep consumer insights that help publishers make informed decisions. In addition, Sovrn's proprietary data tools are designed to help publishers understand and optimize their audience engagement, leading to better monetization opportunities and revenue growth.
Commerce Solutions
Sovrn offers commerce solutions tailored for monetizing product links through affiliate marketing and merchant partnerships. These solutions allow publishers to generate additional revenue streams by linking to products and earning commissions on sales generated through these links. The company's robust platform helps manage and optimize these commerce activities, ensuring publishers can maximize their earnings from product affiliations.
Trust Center
Sovrn maintains a dedicated Trust Center that focuses on compliance with privacy, legal, and security standards. This center ensures that all practices are in line with regulatory requirements and industry best standards, providing a secure and trustworthy environment for both publishers and advertisers. Through its Trust Center, Sovrn aims to uphold high standards of integrity and accountability in all its operations.