SPACE Platform
SPACE Platform is a privately held company founded in 2019, specializing in real-time analytics for physical locations, particularly in the real estate sector. Based in Brisbane City, Queensland, it offers SPACE Analytics, a technology that accurately measures visitor traffic while ensuring strong privacy protections.
Company Overview
SPACE Platform is a privately held company established in 2019, operating within the real estate industry. Based in Brisbane City, Queensland, Australia, the company employs a small team of seven individuals. SPACE Platform specializes in providing innovative solutions that enhance the understanding of visitor behavior in various physical locations, including shopping malls, airports, and commercial buildings.
Technology and Services
SPACE Platform offers SPACE Analytics, a technology that delivers real-time analytics for physical locations. The system combines hardware and software to measure visitor traffic accurately and reliably. It utilizes Bluetooth and Wi-Fi technologies to track visitor movements without compromising user privacy. The platform provides insights into visitor paths, average visit duration, and unique visitor counts, enabling businesses to optimize marketing campaigns and assess the effectiveness of events and investments.
Specialties
SPACE Platform focuses on several key areas, including big data, location intelligence, retail technology, and IoT. The company emphasizes strong privacy measures while providing detailed analytics. Its expertise extends to smart building solutions, proptech, and retailtech, allowing it to cater to a diverse range of environments such as shopping centers, CBDs, stadiums, and transport stations.
Analytics Capabilities
The SPACE Analytics system is designed to provide comprehensive reports and recommendations that extend beyond basic analytics. It can differentiate between new and returning visitors without collecting personally identifiable information. The platform offers detailed heatmap visualizations and insights into visitor behavior, enabling businesses to identify busy locations and entry points effectively.
Installation and Efficiency
SPACE Analytics can be installed quickly, typically within minutes, without the need for wiring or additional cables. The system is adaptable for various environments, including outdoor, indoor, and underground locations. It aims to enhance energy and resource efficiency in commercial buildings, contributing to sustainable practices in the real estate sector.