Pascale Gueracague
About Pascale Gueracague
Pascale Gueracague serves as the Chief Design Officer at Spanx, where she drives global vision and innovation across the company's design teams. With extensive experience in the fashion industry, she has held key positions at notable brands including Alexander Wang, Helmut Lang, and lululemon.
Current Role at Spanx
Pascale Gueracague serves as the Chief Design Officer at Spanx, a position she has held since 2023. In this role, she is responsible for driving the global vision and innovation across Spanx's design teams. She leads the creative direction for a variety of product lines, including Shapewear, Intimates, Activewear, and Apparel. Her significant role involves shaping innovation and concept strategies that align with the brand's objectives.
Previous Experience in Fashion Design
Before her current position at Spanx, Pascale Gueracague accumulated extensive experience in the fashion industry. She worked at Alexander Wang as Director of Textile Design for five months in 2014, and at Helmut Lang as Design Director for Denim & Textiles from 2007 to 2014. Additionally, she held roles at Under Armour as Head of Concept and at lululemon as Director of Concept & Materials, further enhancing her expertise in design and materials.
Consulting Roles in Fashion
Pascale Gueracague has engaged in various consulting roles throughout her career. She worked as a consultant for Hood By Air and Mansur Gavriel, as well as for CUUP, where she served as Senior Vice President of Product Design, Materials & Innovation. These positions allowed her to contribute her design expertise and strategic insight to different brands in the fashion industry.
Educational Background
Pascale Gueracague studied at the Rhode Island School of Design, where she earned her Bachelor’s Degree. This educational foundation provided her with the skills and knowledge necessary to excel in the competitive field of fashion design.
Leadership in Product Design
Throughout her career, Pascale Gueracague has demonstrated strong leadership in product design. At CUUP, she served as Chief Design Officer, overseeing product design and innovation. Her leadership roles have consistently focused on enhancing product lines and driving creative strategies that resonate with consumers.