Alejandro Castelblanco Ariza
About Alejandro Castelblanco Ariza
Alejandro Castelblanco Ariza serves as the Senior Art Director for the Andean Region at Spectrum Brands, Inc, a position he has held since 2015. He previously worked as an Art Director at Leo Burnett and as a Senior Art Director at Alpha 245.
Work at Spectrum Brands
Alejandro Castelblanco Ariza has been serving as the Senior Art Director for the Andean Region at Spectrum Brands, Inc. since 2015. In this role, he is responsible for overseeing the creative direction and visual identity of the company's brands within the region. His experience in art direction contributes to the development of marketing strategies and promotional materials that align with the company's objectives. Castelblanco's tenure at Spectrum Brands spans over nine years, during which he has played a key role in enhancing the brand's presence in the Andean market.
Previous Experience at Leo Burnett
Before joining Spectrum Brands, Alejandro Castelblanco Ariza worked at Leo Burnett as an Art Director from 2010 to 2015. During his five years at the agency, he contributed to various advertising campaigns and branding projects. His role involved collaborating with clients to create compelling visual narratives that effectively communicated brand messages. This experience provided him with a strong foundation in creative strategy and execution within a fast-paced advertising environment.
Experience at Alpha 245
Alejandro Castelblanco Ariza held the position of Senior Art Director at Alpha 245 from 2013 to 2015. In this capacity, he was responsible for leading design initiatives and managing creative teams. His work involved developing innovative design solutions that met client needs and enhanced brand visibility. This role further solidified his expertise in art direction and brand development.
Education and Expertise
Alejandro Castelblanco Ariza studied at Universidad de Bogotá Jorge Tadeo Lozano, where he earned a degree in Profesional en Diseño Gráfico. He also pursued further education at ELISAVA | Barcelona School of Design and Engineering, completing a Postgrado en creación y desarrollo de marcas in 2008. This advanced training in brand design has equipped him with the skills necessary for effective brand strategy and visual communication.