Alicia Alvarez
About Alicia Alvarez
Alicia Alvarez is a National Account Manager with over 15 years of experience in the pet specialty retail sector. She has held various roles in companies such as Mars Petcare US, PETCO Animal Supplies, Inc., and Spectrum Brands, Inc., focusing on brand strategies, inventory management, and visual merchandising.
Work at Spectrum Brands
Alicia Alvarez has been serving as a National Account Manager at Spectrum Brands, Inc. since 2016. In this role, she focuses on managing key accounts and developing strategies to enhance brand presence in the market. Her responsibilities include optimizing product placement and inventory management to drive sales and improve customer engagement. With over eight years in this position, she has contributed to the company's growth in the Greater San Diego Area.
Previous Experience in Pet Retail
Before joining Spectrum Brands, Alicia Alvarez held various positions in the pet retail sector. She worked at Mars Petcare US as a National Account Manager for 11 months in 2015-2016. Prior to that, she spent several years at PETCO Animal Supplies, Inc., where she served as an eCommerce Inventory Management Analyst, Inventory Management Replenishment Analyst, and Associate Merchandise Manager, Ecommerce. Her experience at PetSmart as a Visual Merchandising Manager further solidified her expertise in the pet specialty retail industry.
Education and Expertise
Alicia Alvarez holds a Master of Business Administration (M.B.A.) from Quinnipiac University, which she completed from 2010 to 2012. She also earned a Bachelor’s Degree from the University of Arizona between 2003 and 2007. Her educational background supports her extensive experience in brand strategy development, assortment rationalization, and Planogram (POG) management, which are essential for optimizing retail environments.
Skills in Sales and Supply Chain Management
Alicia Alvarez possesses strong skills in sales and field training, which enable her to educate and empower sales teams to enhance performance. Her experience in supply chain management ensures efficient product flow from manufacturers to retail shelves, contributing to effective inventory management. Additionally, her background in visual merchandising allows her to create appealing product displays that enhance customer experience and drive sales.
Career Progression and Impact
Alicia Alvarez has developed brand strategies in the pet specialty retail sector for over 15 years. Her career progression includes roles at various organizations, such as Chuck Latham Associates, Inc. and DFS Group Limited, where she gained valuable experience in account management and merchandising. This diverse background has equipped her with the skills necessary to achieve bottom-line results and optimize retail operations.