Allie Norwood
About Allie Norwood
Allie Norwood is an Associate Brand Manager specializing in Strategy and Innovation at Spectrum Brands, Inc., where she has worked since 2021. She has a diverse background in product management and marketing, with experience at Fiskars Group and United Way of Dane County.
Work at Spectrum Brands
Allie Norwood has been serving as the Associate Brand Manager for Strategy and Innovation at Spectrum Brands, Inc. since 2021. In this role, she has led the development of a five-year pipeline focused on the Americas, which includes the US, Canada, and LATAM regions. She manages a portfolio valued at $111 million, demonstrating her capability in strategic planning and brand management.
Previous Experience in Brand Management
Prior to her current position, Allie Norwood held several roles at Fiskars Group, including Global Product Manager and Associate Product Manager. Her tenure at Fiskars Group spanned from 2016 to 2021, where she gained experience in product management and channel marketing. Additionally, she worked briefly as an Account Manager at United Way of Dane County in 2015.
Education and Expertise
Allie Norwood studied at Edgewood College, where she earned a Bachelor of Science degree in Business Marketing and Finance from 2011 to 2015. She also studied at Universidad de Málaga, focusing on Hispanic Studies, Business, and Spanish Language for 11 months in 2014. Her educational background supports her expertise in brand management and marketing strategies.
Achievements in Market Strategy
In her role at Spectrum Brands, Allie Norwood managed a $215,000 consumer research budget for the Remington brand, where she developed the research brief and collaborated with the Consumer Research Manager to create a research plan. She also conducted a comprehensive global category analysis, utilizing both qualitative and quantitative data to recommend an innovation strategy.
LATAM Market Initiatives
Allie Norwood spearheaded multiple programs specifically targeting the LATAM market, where she developed a consumer-centric marketing story and go-to-market recommendations. These initiatives were projected to generate an estimated $3.6 million in revenue during the first year, showcasing her ability to drive market-specific strategies.