Andrea Hernandez
About Andrea Hernandez
Andrea Hernandez is a Brand Lead at Spectrum Brands, Inc, with extensive experience in brand management and product launches across various sectors. She has held previous positions at notable companies, including Papeles Nacionales S.A. and PHD Worldwide, and possesses strong skills in strategic planning and profitability indicators.
Work at Spectrum Brands
Andrea Hernandez has been employed at Spectrum Brands, Inc. as a Brand Lead since 2017. In this role, she is responsible for overseeing brand strategies and product launches. Her work focuses on various sectors, including personal hygiene, stationery, beauty, and dairy. Hernandez's expertise in managing brand plans contributes to the company's objectives and market presence.
Previous Experience in Brand Management
Before joining Spectrum Brands, Andrea Hernandez held several positions in brand management. She worked at Papeles Nacionales S.A. as Ejecutiva de Marcas from 2013 to 2016, where she focused on brand development in Colombia. Prior to that, she served as Jefe de Marcas at Gama Colombia Ltda. for one year in 2012. Additionally, she was the Director Insight - Neuroplanner at PHD Worldwide from 2009 to 2011, where she gained valuable insights into consumer behavior.
Education and Expertise
Andrea Hernandez has a solid educational background in marketing and economics. She studied at Universidad Externado de Colombia, earning a degree in Economics from 2002 to 2007. She further enhanced her marketing skills by obtaining an Especialista en Marketing Digital from Universidad Austral de Chile, completing her studies from 2017 to 2020. Additionally, she achieved an Especialista en Mercadeo Estratégico from CESA in 2013 and completed a General English course at Covent Garden UK in 2008.
Skills in Strategic Planning and Leadership
Andrea Hernandez possesses strong skills in strategic planning and profitability indicators. Her professional roles demonstrate her leadership capabilities and goal-oriented approach. She has a proven track record of collaborating with design and research agencies, which enhances her effectiveness in brand management and product development.