Eric Anderson
About Eric Anderson
Eric Anderson serves as the Chief Marketing Officer at Spiceology, where he has worked since 2022. He has extensive experience in marketing leadership roles across various companies and holds advanced degrees in English and Humanities.
Current Role at Spiceology
Eric Anderson serves as the Chief Marketing Officer at Spiceology, a position he has held since 2022. In this role, he oversees the integration of go-to-market practices and enhances the market presence across direct-to-consumer, wholesale/retail, and foodservice channels. He is responsible for the overall revenue performance and long-term growth strategy of the company.
Previous Experience in Marketing
Prior to his current role, Eric Anderson held several significant marketing positions. He was the Executive Vice President of Marketing at TPC Training Systems from 2015 to 2018. He also served as Vice President of Marketing at Stay Alfred from 2018 to 2020. Earlier in his career, he worked at People to People Ambassador Programs in various capacities, including Senior Vice President of Marketing from 2012 to 2014 and VP of Digital Marketing in 2012.
Educational Background
Eric Anderson has an extensive educational background in English and Humanities. He studied at Saint Louis University, where he earned a Bachelor of Arts in English and Political Science from 1987 to 1991. He then pursued a Master of Arts in Humanities at Marquette University from 1992 to 1994. He completed his PhD in English and Cultural Studies at Washington State University from 1994 to 1998, where he also created the first web-based English curriculum.
Research and Publications
Eric Anderson authored a study titled 'Social Media Marketing: Game Theory and the Emergence of Collaboration,' published by Springer. He is currently working on a second edition of this study. His research interests include applying behavioral economics to marketing strategies, highlighting his analytical approach to the field.
Career in Academia
In addition to his marketing career, Eric Anderson has experience in academia. He served as an Adjunct Professor in the Department of Humanities at Washington State University from 1994 to 1998. His academic background complements his professional experience, providing a strong foundation for his marketing strategies.