Beth Mc Kern
About Beth Mc Kern
Beth Mc Kern is a Marketing Lead at Spire, with over 20 years of experience in marketing and client services across various industries. She has held key positions at several agencies and companies, specializing in strategic brand positioning and consumer connection.
Current Role at Spire
Beth Mc Kern serves as the Marketing Lead at Spire, formerly known as The Laclede Group, since 2014. In this role, she is responsible for developing and executing marketing strategies that enhance the company's brand presence. Her work focuses on aligning marketing initiatives with business objectives to drive growth and engagement. Based in the Birmingham, Alabama Area, she has contributed to Spire's marketing efforts for nearly a decade.
Previous Experience in Marketing and Communications
Beth Mc Kern has a diverse background in marketing and communications. She worked at FitzMartin, Inc. as the Director of Client Services from 2009 to 2010, where she managed client relationships and marketing strategies. Prior to that, she held the position of Assignment Editor at WALA FOX 10 from 1997 to 1998. Her experience also includes roles at Red Square Agency as Account Supervisor/Account Executive and at Lewis Communications as Account Supervisor/Groundwork Strategist.
Education and Academic Background
Beth Mc Kern earned her Bachelor of Arts degree in Communications from the University of South Alabama, where she studied from 1992 to 1997. This educational foundation provided her with the skills necessary for a successful career in marketing and communications, allowing her to understand the nuances of effective messaging and audience engagement.
Expertise in Brand Strategy
Beth Mc Kern has extensive experience in strategically positioning clients across regional, national, and international markets. She focuses on understanding the psychology of brand loyalty and how brands can connect with consumers through shared interests. Her belief is that successful branding combines science, strategy, passion, and people, which she actively applies in her marketing initiatives.
Career Development and Insights
Throughout her career, Beth Mc Kern has worked with numerous clients across various industries, gaining insights from leading strategic thinkers and creative minds in the Southeast. Her diverse experiences have equipped her with a comprehensive understanding of market dynamics and consumer behavior, which she leverages to drive impactful marketing strategies.