Anna Fletcher
About Anna Fletcher
Anna Fletcher is a Content Specialist at Spoonflower, where she enhances brand loyalty through innovative content strategies and DIY project contributions. She has a background in public relations and has held various roles in annual giving and social media marketing.
Work at Spoonflower
Anna Fletcher has been employed as a Content Specialist at Spoonflower since 2021. In this role, she has focused on developing a content strategy that enhances customer engagement through storytelling. Her work has contributed to a significant increase in the company's online community engagement through innovative content campaigns. Anna specializes in creating content that aligns with Spoonflower's brand values and mission, which helps to enhance brand loyalty. Additionally, she has contributed to the Spoonflower blog, particularly focusing on DIY projects related to fabric and design.
Education and Expertise
Anna Fletcher earned her Bachelor's degree in Public Relations from Appalachian State University, where she also minored in Non-Profit Management and Graphic Design. She studied at the university from 2015 to 2019. This educational background has equipped her with the skills necessary to create effective content strategies and marketing campaigns, particularly in the context of non-profit and creative industries.
Background
Before joining Spoonflower, Anna Fletcher held several positions that contributed to her expertise in content creation and marketing. She worked as an Annual Giving Student Representative at Appalachian State University from 2018 to 2019 for nine months. Additionally, she served as a Social Media Marketing & Education Intern at Greensboro Historical Museum Inc. for three months in 2018. Following her time at Appalachian State, she worked as the Assistant Director of Annual Giving at the University of North Carolina at Chapel Hill from 2019 to 2021.
Achievements
Anna Fletcher has made notable contributions to Spoonflower's online presence, particularly through her innovative content campaigns that have increased community engagement. She has developed a content strategy that focuses on storytelling, which aligns with the company's brand values. Her experience in creating content related to fabric and design has further established her as a key player in enhancing Spoonflower's brand loyalty.
DIY Tie-Dye Bandanas Tutorial
Anna Fletcher has authored a tutorial on how to make DIY tie-dye bandanas. This project reflects her skills in content creation and her ability to engage audiences with practical, creative projects. The tutorial showcases her expertise in fabric and design, aligning with her role at Spoonflower and her interest in DIY crafts.