Lauren Lopez Ibanez

Loyalty & Retention Manager @ Spoonflower

About Lauren Lopez Ibanez

Lauren Lopez Ibanez serves as the Loyalty & Retention Manager at Spoonflower, where she applies her extensive experience in ecommerce and information technology. With a background that includes roles at Lenovo and Vynca, she possesses strong negotiation and communication skills, enhancing her effectiveness in managing consumer loyalty programs.

Work at Spoonflower

Lauren Lopez Ibanez has been serving as the Loyalty & Retention Manager at Spoonflower since 2021. In this role, she focuses on developing and managing consumer loyalty programs to enhance customer engagement and retention. Her experience in ecommerce and information technology supports her strategic approach to improving customer loyalty initiatives. Based in Durham, North Carolina, she has contributed to Spoonflower's mission by leveraging her background to create effective retention strategies.

Previous Experience at Lenovo

Before joining Spoonflower, Lauren worked at Lenovo as a Loyalty Program Manager from 2019 to 2021. In this position, she was responsible for overseeing loyalty initiatives and enhancing customer relationships. Prior to that, she held the role of Affinity Program Manager for NA Omni-Channel Sales at Lenovo from 2017 to 2019. Her time at Lenovo provided her with valuable insights into consumer behavior and loyalty management.

Education and Expertise

Lauren studied at North Carolina State University, where she earned a degree in Public Relations with a focus on Communication from 2007 to 2011. This educational background has equipped her with advanced communication skills, which she applies in her professional roles. Additionally, her expertise in event management complements her responsibilities in loyalty and retention, allowing her to effectively engage customers through various initiatives.

Diverse Background in Sales and Customer Service

Lauren has a diverse professional background that spans various roles in sales and customer service. She has worked as a Sales Associate at Vynca, a Sales Assistant at WESCO Distribution, and a Sales Support Specialist at Premier Inc. Her experience also includes positions at MacLean Power Systems, where she served as a Business Process Improvement & Customer Service Manager and a Pricing Analyst. This varied experience has enhanced her negotiation skills and ability to manage customer relationships.

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