Sharon Dawson
About Sharon Dawson
Sharon Dawson is an experienced E Commerce Paid Search Manager currently working at Spoonflower. With a background in digital marketing and multiple certifications, she has held various roles in notable companies and has been an active speaker at industry conferences in North Carolina since 2015.
Current Role at Spoonflower
Sharon Dawson serves as the eCommerce Paid Search Manager at Spoonflower, a position she has held since 2021. In this role, she focuses on optimizing paid search strategies to enhance the company's online presence and drive sales. Her expertise in digital marketing contributes to Spoonflower's growth in the competitive eCommerce landscape.
Previous Experience in Digital Marketing
Prior to her current role, Sharon Dawson worked as a Digital Marketing Manager at commercetools from 2019 to 2021. She also held the position of Digital Marketing Manager at TheeDigital from 2013 to 2019. Her extensive experience in digital marketing spans various roles, including website administration and eCommerce management at Burt's Bees, where she worked from 2008 to 2013.
Education and Certifications
Sharon Dawson studied at Durham Technical Community College, where she earned an Associate in Arts degree. She possesses multiple Google Certifications, including Ads Fundamentals, Analytics, AdWords Search, AdWords Mobile Advertising, AdWords Video Advertising, and AdWords Shopping. Additionally, she is certified in HubSpot Inbound Marketing and LinkedIn Marketing Fundamentals.
Public Speaking and Training Experience
Sharon has been a speaker at various conferences in North Carolina, including the Raleigh SEO Meetup Conference and multiple WordCamp events. Since 2015, she has led over 15 in-person and online training sessions focused on topics such as Introduction to SEO Basics and WordPress 101. Her experience in public speaking is further highlighted by her achievement as a Distinguished Toastmaster.
Background in Education and Digital Learning
Before transitioning into digital marketing, Sharon Dawson worked as a Digital Learning Coordinator for the Wake County Public School System from 2003 to 2007. This role provided her with a foundation in educational technology and digital learning strategies, which she later applied in her marketing career.