Udit Misra
About Udit Misra
Udit Misra is the Director of Growth and Product Marketing at SpotDraft, where he has established and scaled the Product Marketing function. He has a diverse background in product marketing and growth, having previously worked at On Deck and JioSaavn, among others.
Work at SpotDraft
Udit Misra currently serves as the Director of Growth & Product Marketing at SpotDraft, a position he has held since 2023. In this role, he has established and scaled the Product Marketing function, managing a team of four. He has been instrumental in developing SpotDraft's narratives, messaging, and positioning for strategic customer segments. Udit has also utilized user research and product usage data to gain insights into customer needs, informing growth opportunities. His initiatives include launching a Free Trial, a Referral Program, and a User Onboarding system.
Previous Experience at On Deck
Before joining SpotDraft, Udit Misra worked at On Deck as the Product Marketing Lead from 2021 to 2022. During his 11-month tenure in London, he focused on enhancing product marketing strategies to drive growth and engagement. His experience at On Deck contributed to his expertise in product marketing and growth initiatives.
Career Background in Product Marketing
Udit Misra has a diverse background in product marketing, having held various roles prior to his current position. He worked as an MBA Consultant in Product Marketing for both Manchester United and Arm in 2021. He also served as an MBA Intern in Product & Growth at Busuu for two months in the same year. His earlier experience includes roles at JioSaavn, where he progressed from Associate to Senior Associate in Product Partnerships, and later as Manager - User Growth Lead.
Educational Qualifications
Udit Misra holds an MBA from Cambridge Judge Business School, where he studied Marketing from 2020 to 2021. He also studied at Harvard Business School Online, achieving the CORe: Credential of Readiness in 2017. His foundational education includes a BA/LLB Hons. from the National University of Juridical Sciences, Kolkata, completed from 2011 to 2016. Additionally, he is currently studying at Reforge since 2023.
Early Career and Internships
Udit Misra began his career at Luthra & Luthra Law Offices as an Associate from 2016 to 2017. He then transitioned to the technology and media sectors, taking on roles at JioSaavn and Busuu. His early internships included significant experiences at Manchester United and Arm, where he contributed to product marketing strategies. Udit's diverse experiences have shaped his approach to growth and product marketing.