Carolyn Chapin
About Carolyn Chapin
Carolyn Chapin serves as the Head of Growth Marketing at Spotnana since 2022, bringing extensive experience in marketing and demand generation from previous roles at LogicGate and United Airlines. She holds a Bachelor's degree in Journalism from Indiana University and is skilled in digital marketing strategies, particularly in SEO and SEM.
Work at Spotnana
Carolyn Chapin has been serving as the Head of Growth Marketing at Spotnana since 2022. In this role, she focuses on developing and implementing strategies to drive growth and enhance the company's market presence. Her experience in marketing and demand generation contributes to her effectiveness in this position.
Previous Experience in Demand Generation
Before joining Spotnana, Carolyn worked at LogicGate as the Senior Director of Global Demand Generation from 2021 to 2022. In this capacity, she was responsible for creating and executing demand generation strategies that aligned with the company's growth objectives. She previously held the role of Director of Marketing at LogicGate from 2019 to 2021.
Background in Marketing and Editorial Roles
Carolyn has extensive experience in marketing and editorial positions. She worked at United Airlines in various roles, including Senior Website Editor and CMS and Search Manager, from 2009 to 2015. Additionally, she held editorial positions at BNP Media and CCIM Institute, where she contributed to content development and management.
Education and Expertise
Carolyn holds a Bachelor of Arts degree in Journalism from Indiana University Bloomington, where she studied from 1999 to 2003. She also participated in a Study Abroad Program at Lorenzo de' Medici in Florence, Italy, in 2002. Her expertise includes creating thought leadership content and implementing B2B and B2C digital marketing strategies, particularly in SEO and SEM.
Achievements in Marketing Leadership
Throughout her career, Carolyn has led marketing and growth teams at several high-growth technology companies, including LogicGate. She is recognized for her ability to make data-driven decisions and for her skills in leading teams to achieve revenue-focused goals. Her background in SEO at United Airlines further highlights her capabilities in digital marketing.