Liz Medlicott (She/Her)
About Liz Medlicott (She/Her)
Liz Medlicott is the Marketing Operations Lead at Spotnana, a position she has held since 2022. With extensive experience in marketing operations across various companies, she has developed expertise in Account-Based Marketing and data management.
Current Role at Spotnana
Liz Medlicott serves as the Marketing Operations Lead at Spotnana, a position she has held since 2022. In this role, she is responsible for overseeing marketing operations and implementing strategies that enhance the company's marketing effectiveness. Her experience in the field contributes to the development of data-driven marketing initiatives that align with Spotnana's business objectives.
Previous Experience in Marketing Operations
Before joining Spotnana, Liz Medlicott held several significant positions in marketing operations. She worked as the Director of Marketing Operations at Model N from 2020 to 2022. Prior to that, she served as the Senior Manager of Marketing Operations at People.ai for eight months in 2019 and at Rainforest QA for eleven months from 2018 to 2019. Additionally, she has experience at Conga, where she was the Marketing Operations Manager and later the Senior Manager of Marketing Operations.
Early Career and Internships
Liz Medlicott began her career in marketing operations with various roles at EMC, where she worked as a Marketing Operations Coordinator and later as a Business Analyst. She also gained experience as a Marketing Operations Intern at EMC. Her early career included internships at San Jose Mercury News, where she worked as an Advertising/Marketing Intern and as an Advertising/Local Retail Accounts Coordinator in 2010.
Educational Background
Liz Medlicott earned a Bachelor of Science in Business Administration with a focus on Marketing from San Jose State University. She attended the university from 2005 to 2009, where she developed foundational knowledge in marketing principles and business strategies that have informed her professional career.
Skills and Expertise
Liz Medlicott possesses a range of skills in marketing operations, including expertise in Account-Based Marketing (ABM) and data management. She has experience with data migration and is proficient in various marketing and sales technology tools. Her background includes working with both public and unicorn companies in the B2B software sector, which enhances her understanding of the industry's dynamics.