Michelle Reichmeier Curtis
About Michelle Reichmeier Curtis
Michelle Reichmeier Curtis serves as the Senior Digital Marketing Manager at Spring Venture Group, where she has worked since 2021. She has a background in journalism from the University of Missouri-Columbia and extensive experience in digital marketing and paid search across multiple companies.
Work at Spring Venture Group
Michelle Reichmeier Curtis has been serving as the Senior Digital Marketing Manager at Spring Venture Group since 2021. In this role, she is responsible for managing lead-generation campaigns across various digital platforms, including Google Ads, Microsoft Ads, and Facebook Ads. Her responsibilities include creative development and audience targeting in digital media plans. She also oversees partnership management and collaborates with cross-functional teams to execute comprehensive digital marketing strategies.
Education and Expertise
Michelle studied at the University of Missouri-Columbia, where she earned a Bachelor's degree in Journalism from 2010 to 2014. This educational background has equipped her with strong communication skills, which she applies in her digital marketing career. Her expertise includes utilizing advanced analytics tools such as Google Analytics, Tableau, and SQL for campaign performance analysis.
Background in Digital Marketing
Before her current role, Michelle gained extensive experience in digital marketing through various positions. She worked at Merkle as a Senior Analyst in Paid Search from 2016 to 2018 and progressed through several roles at the company, including Associate Manager and Paid Search Manager. Additionally, she worked at Mindshare in different capacities, focusing on Paid Search and Social from 2014 to 2016.
Career Progression
Michelle's career in digital marketing began at Mindshare, where she served as an Associate in Paid Search and Social for 10 months. She then transitioned to a Senior Associate role at the same company before moving to Merkle. At Merkle, she advanced from Senior Analyst to Paid Search Manager over a span of four years. In 2020, she joined Spring Venture Group as a Paid Search Manager before being promoted to her current position.