Anusuya Kannabiran
About Anusuya Kannabiran
Anusuya Kannabiran is the Head of Product Marketing at Squadcast and has over 14 years of experience in marketing strategy and revenue generation. She previously held roles at Twixor and VMEdu Inc., and is passionate about integrating data with creative marketing to drive product innovation.
Work at Squadcast
Anusuya Kannabiran serves as the Head of Product Marketing at Squadcast, a position she has held since 2019. In this role, she focuses on product marketing initiatives, including messaging, competitive positioning, product launches, and brand development. Her expertise in these areas contributes to the overall marketing strategy and revenue generation for the company.
Previous Experience at Twixor
Prior to her role at Squadcast, Anusuya worked at Twixor as the Strategic Product Marketing & Global SaaS Lead from 2017 to 2019 in Bengaluru Area, India. During her tenure, she was responsible for driving product marketing strategies and initiatives that supported the company's growth in the SaaS market.
Background in Marketing and Education
Anusuya Kannabiran earned her MBA with a focus on Marketing from Visvesvaraya Technological University, where she was recognized as a Marketing Gold Medalist in 2010. Her educational background laid the foundation for her extensive career in marketing strategy and product innovation.
Experience at VMEdu Inc.
Anusuya previously worked at VMEdu Inc. as a Senior Marketing Manager and Regional Sales Director for SCRUMstudy from 2011 to 2017 in Phoenix, Arizona. In this capacity, she developed marketing strategies and managed sales initiatives, contributing to the company's success in the education sector.
Contributions to Marketing and Incident Management
Anusuya has a passion for combining data with creative marketing to drive product innovation and demand generation. She has published articles on topics such as reducing Mean Time to Resolution (MTTR), incident management, and reliability engineering. Her writings emphasize the importance of transparency in incident response and effective incident postmortems.