Fiona Mc Robert
About Fiona Mc Robert
Fiona Mc Robert serves as the SVP and Head of Communications at Stand Up To Cancer, where she has worked since 2018. She has a notable background in communications, having held senior positions at various firms and receiving recognition for her contributions to the organization.
Current Role at Stand Up To Cancer
Fiona Mc Robert serves as the Senior Vice President and Head of Communications at Stand Up To Cancer. She has held this position since 2018 in the Greater Los Angeles Area. In her role, she has directed communications for significant fundraising telecasts in 2021 and 2023, which were broadcast across 65 media platforms in the U.S. and Canada. Her efforts have contributed to increased visibility and engagement for the organization.
Previous Experience in Communications
Prior to her current role, Fiona Mc Robert held several senior positions in communications. She worked at Cohn & Wolfe as SVP/Group Director from 2008 to 2010, focusing on consumer, corporate, and entertainment clients. She then joined MSLGROUP as Senior Vice President from 2010 to 2012, where she continued to work with similar client sectors. Additionally, she served as Senior Vice President Global Communications Director at UM WW from 2013 to 2015, and as SVP of Strategic Communications at 42West from 2015 to 2017.
Achievements and Awards
Fiona Mc Robert has received recognition for her contributions to communications, notably receiving Adweek’s Brand Genius Award for her work with Stand Up To Cancer. Under her leadership, the organization saw more than tripled earned media impressions in her first year. She also played a key role in securing the participation of President Joe Biden and First Lady Dr. Jill Biden in the 2023 telecast.
Educational Background
Fiona Mc Robert studied at The University of Western Australia, where she achieved a Bachelor of Arts degree with a focus on English Literature. This educational background has contributed to her expertise in communications and strategic messaging throughout her career.
Leadership in Crisis Management
In her role at Stand Up To Cancer, Fiona Mc Robert has demonstrated leadership in navigating complex challenges, including the organization's response to COVID-19, health equity issues, change management, and CEO successions. Her strategic approach has helped the organization adapt and thrive in a rapidly changing environment.