Lauren Martinez
About Lauren Martinez
Lauren Martinez serves as a Sales Manager at Starry, Inc., where she has significantly increased door-to-door sales and developed an efficient onboarding program. With a diverse background in sales and marketing across various companies, she has consistently driven revenue growth and team performance.
Current Role at Starry, Inc.
Lauren Martinez serves as Sales Manager at Starry, Inc., acting as Sales Director since 2022. In this role, she has accelerated door-to-door sales significantly, achieving a 9,692% increase between Q1 and Q3. She has also ramped the sales team within 3-4 months to achieve an average of 105% to quota, resulting in $5.8 million in gross contract revenue. Her leadership has contributed to the overall success of the sales organization.
Previous Experience at Starry, Inc.
Prior to her current position, Lauren held the role of Enterprise Account Executive at Starry, Inc. from 2020 to 2022. During her tenure, she played a crucial role in ramping the sales team and achieving significant revenue milestones. She also served as Interim Sales Manager for a brief period in 2021, where she further developed her skills in sales management and team leadership.
Career Background in Sales and Management
Lauren has a diverse background in sales and management, having worked in various roles across multiple companies. She was a Business Manager at Alliance Residential Company for six months in 2017 and held the position of Outside Sales Representative at CenturyLink from 2018 to 2020. Her experience also includes roles as Assistant Business Manager at Alliance Residential and Marketing Director at Merion Residential.
Education and Academic Background
Lauren studied at the University of Tampa, where she earned a degree in Broadcast Journalism with a minor in Journalism from 2006 to 2010. Her academic background provided her with foundational skills in communication and media, which she has applied throughout her career in sales and marketing.
Achievements in Sales Training and Development
Lauren pioneered a formal new-hire and onboarding training program for the sales organization, which successfully reduced the ramp length from six months to three months. This initiative has improved the efficiency of the sales team and contributed to achieving company goals. Her efforts have been instrumental in the successful company IPO during Q1 2022.