Lyndsey Lang
About Lyndsey Lang
Lyndsey Lang serves as the Co-Founder and Chief Strategy Officer (CSO) of Stax, where she has worked since 2014. She specializes in go-to-market strategy and product commercialization in the FinTech sector, having previously contributed to marketing and human resources roles at CuraScript SD and Express Scripts.
Work at Stax
Lyndsey Lang serves as the Co-Founder and Chief Strategy Officer (CSO) at Stax, a position she has held since 2014. In her role, she has been instrumental in shaping the company's strategic direction and has played a key role in the rebranding of the organization from Fattmerchant to Stax. Lang has also focused on developing pricing strategies for Stax's financial products, contributing to the company's growth and market positioning within the FinTech industry.
Education and Expertise
Lyndsey Lang holds a Bachelor of Arts (B.A.) degree from Rollins College, where she studied Communications, Public Relations, and Political Science. Her educational background provides a foundation for her expertise in go-to-market strategy and product commercialization, particularly within the FinTech sector. Lang's academic training supports her strategic decision-making and marketing initiatives at Stax.
Background
Before co-founding Stax, Lyndsey Lang gained experience in various roles. She worked at CuraScript SD in marketing for two months in 2011 and held a position in Human Resources at Express Scripts from 2011 to 2012 in Orlando, FL. These early career experiences contributed to her understanding of business operations and marketing strategies, which she later applied at Stax.
Achievements
Lyndsey Lang has made significant contributions to Stax, particularly in the areas of branding and pricing strategy. Her role in the rebranding of the company from Fattmerchant to Stax exemplifies her impact on the organization's identity and market presence. Additionally, her work in developing pricing strategies for financial products has been crucial in positioning Stax competitively in the FinTech landscape.