Regina Lika
About Regina Lika
Regina Lika is an Email Marketing Associate specializing in marketing automation campaigns using Marketo. She has experience in campaign strategy and reporting, and has previously held roles in marketing and social media.
Work at Stealth Monitoring
Regina Lika serves as an Email Marketing Associate at Stealth Monitoring, Inc. since 2022. In this role, she specializes in executing marketing automation campaigns using Marketo. Her responsibilities include developing list strategies and conducting A/B and multi-variant testing to optimize campaign performance. Regina collaborates closely with copywriters and sales team members to create and implement effective sales outreach strategies and content. Additionally, she organizes campaign briefs and reporting materials to facilitate communication regarding pre-launch and post-execution information.
Previous Experience
Prior to her current position, Regina Lika worked at the Wisconsin Innovation Service Center as an Undergraduate Market Specialist Team Lead from 2020 to 2021. In this role, she led a team focused on market research and outreach initiatives. Additionally, she served as a Social Media Marketing Intern at the Cybersecurity Center for Business in 2021, where she gained experience in digital marketing strategies. Earlier in her career, she volunteered at Ramsey Woods Residence in 2014, contributing her time and skills to support the organization.
Education and Expertise
Regina Lika completed her high school education at Cudahy High School, earning her High School Diploma in 2018. She then pursued higher education at the University of Wisconsin-Whitewater, where she studied Marketing and obtained her Bachelor's degree in 2022. Her academic background has equipped her with essential marketing knowledge and skills, which she applies in her current role in email marketing and campaign management.
Campaign Management Skills
In her role as an Email Marketing Associate, Regina Lika is responsible for reporting on campaign success and data health. This involves analyzing campaign metrics to influence future optimization efforts. Her expertise in organizing campaign briefs and reporting materials ensures that stakeholders are informed about campaign performance and outcomes. Regina's skills in marketing automation and testing methodologies contribute to the effectiveness of the campaigns she manages.