Olivia Ferguson Haas
About Olivia Ferguson Haas
Olivia Ferguson Haas serves as the Content Marketing Manager at StraighterLine, a position she has held since 2021. With a diverse background in strategic communications and marketing, she has worked in various roles across educational and cultural institutions, demonstrating expertise in content creation and brand management.
Work at StraighterLine
Olivia Ferguson Haas has been serving as the Content Marketing Manager at StraighterLine since 2021. In this role, she is responsible for developing and executing content marketing strategies that enhance the company's online presence. Her work focuses on maximizing engagement and visibility through various digital channels. She operates in a remote capacity, contributing to the company's mission of providing affordable and accessible education.
Previous Experience in Strategic Communications
Before joining StraighterLine, Olivia worked at the National Coalition of Girls' Schools as the Director of Strategic Communications & Media from 2013 to 2021. In this position, she led communication strategies that promoted the organization's initiatives and values. Her experience includes managing media relations and developing strategic messaging to enhance the organization's visibility.
Education and Expertise
Olivia studied at American University, where she completed coursework for a Master of Arts in Arts Management from 1998 to 2001. She also holds a Bachelor of Arts in Graphic Design from the University of Iowa, where she studied from 1990 to 1994. Her educational background supports her expertise in marketing and communications, particularly in the arts and education sectors.
Background in Marketing and Communications
Olivia has extensive experience in marketing and communications across various organizations. She worked as the Director of Annual Giving & Alumni Relations at Mirman School from 2011 to 2013 and held the position of Associate Director of Communications at Marlborough School from 2008 to 2011. Her roles have involved managing public relations, marketing strategies, and alumni relations, contributing to her comprehensive understanding of the field.
Skills in Content Marketing and Social Media
Olivia has developed and implemented successful social media strategies that have enhanced brand visibility and engagement. She is experienced in creating and managing podcasts as part of a comprehensive content marketing strategy. Her proven track record includes maximizing results within limited budgets and demonstrating strong financial acumen in marketing projects.