Natasha Collins
About Natasha Collins
Natasha Collins is the Senior Customer Marketing Manager at StreamSets Inc., with extensive experience in account-based marketing and customer engagement strategies.
Title
Natasha Collins holds the position of Senior Customer Marketing Manager at StreamSets Inc.
Company
Natasha Collins is currently employed at StreamSets Inc., a notable company where she serves as the Senior Customer Marketing Manager.
Previous Roles
Natasha Collins previously worked at Appian Corporation as the Senior Strategic ABM Manager from 2021 to 2023. Prior to that, she held various marketing roles at SAS, including Senior Marketing Specialist - Account-Based Marketing, Marketing Specialist - Account-Based Marketing, and Marketing Specialist - Users Group Programs, from 2015 to 2021 in Cary, NC. Natasha also worked at Premier, Inc as Marketing Manager for 11 months in 2015, at Aperek as Marketing Manager from 2013 to 2014, at Allscripts in roles such as Marketing Specialist and Sales Operations Consultant from 2007 to 2013, and at Duke University Health System as a Contracts Coordinator in 2006-2007.
Education and Expertise
Natasha Collins has a strong academic background in Mass Communications. She earned her BS in Mass Communications from the University of North Carolina at Pembroke between 2004 and 2006 and studied the same field at East Carolina University from 2001 to 2004.
Customer Marketing Initiatives at StreamSets
At StreamSets Inc., Natasha Collins leads key customer marketing initiatives. She manages the Global Customer Advisory Program, which includes 30 members and significantly influences $11.4M in renewals and the cross-sell/upsell pipeline. She conducts detailed customer interviews to gather insights for compelling case studies, vital for demand generation and advocacy. Additionally, she has improved third-party peer review pipelines on platforms like G2 and Gartner Peer Insights to enhance buyer intent and internal feedback.
Marketing Campaigns and Strategies
Natasha Collins has designed and executed impactful marketing campaigns. She developed a free trial nurture campaign that engages both prospects and current customers, boosting product adoption and converting leads into loyal customers through targeted communications and strategic follow-up. Furthermore, she has spearheaded customer lifecycle engagement and communication programs, collaborating with other departments such as Customer Success, Sales, Product Management, and the Academy.
Community Involvement
Natasha Collins is actively involved in her community, driven by principles of empathy and inclusivity. She volunteers for organizations with missions she supports, creating spaces where every voice is valued. Natasha believes in the power of subtle, incremental changes to leave a lasting impact.