Subsets

Subsets

Subsets, based in Copenhagen, Denmark, is a B2B analytics company specializing in AI-driven retention solutions for subscription media. The company is part of Y-Combinator's S23 batch and serves clients across Denmark and Europe.

Company Overview

Subsets is a B2B analytics firm based in Copenhagen, Denmark. With a team of five, Subsets operates within the subscription media sector, offering AI-driven solutions to commercial teams across Denmark and Europe. They are backed by Y Combinator (S23 batch) and UpFin, affirming their credibility in the industry.

Services

Subsets specializes in automating retention for subscription media through AI. The company enables commercial teams to conduct AI-driven experiments and automations without needing engineering support. This empowers businesses to increase their lifetime value (LTV) and orchestrate campaigns using familiar tools within their current tech stack.

Technology and Platform

The Subsets platform integrates seamlessly with source systems or data warehouses, designed specifically for use by commercial teams. Their technology ensures that businesses can activate and manage campaigns effortlessly, leading to extended customer lifetimes and cost-efficient customer acquisition. On average, businesses using Subsets experience a 20% increase in LTV and an extension of customer lifetime by six months, while finding the solution six times more cost-effective compared to customer acquisition costs (CAC).

Clientele

Subsets is trusted by leading subscription businesses such as Børsen, Sporting Health Club, and Female Invest. These partnerships highlight the platform’s effectiveness and reliability in the subscription media space. The company’s solutions have been proven to drive significant increases in key performance metrics for their clients.

Industry and Market Presence

Operating within the B2B and analytics sectors, Subsets focuses on subscription media businesses across Denmark and Europe. Their AI-driven automation solutions cater to the needs of commercial teams looking to enhance customer retention and lifetime value without heavy engineering support. This approach positions Subsets as a significant player in the B2B analytics industry.

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