Superfly
Superfly is a company known for creating major music festivals like Outside Lands and Bonnaroo, and for its partnerships with brands like Microsoft and Warner Bros to develop immersive experiences.
Founders
Superfly was co-founded and has been an influential name in the event production industry. The company's founders are notable for their innovative contributions to some of the biggest and well-known music festivals and experiential events in the United States.
Events and Festivals
Superfly is known for creating major music festivals like Outside Lands and Bonnaroo. Outside Lands, launched in 2008, is recognized for its eclectic musical lineup, technology integrations, culinary program, and environmental stewardship. Bonnaroo, which began in 2002, attracts over 75,000 attendees annually and is a staple in the American music festival scene.
Experiential Collaborations
Superfly has developed unique experiential events in collaboration with various high-profile partners. Notable examples include The FRIENDS Experience with Warner Bros, BravoCon with Bravo, and an immersive music experience with the Prince Estate. These events highlight the company's ability to create engaging and immersive fan attractions.
Corporate Partnerships
For over 7 years, Superfly has been the experiential partner to Microsoft, focusing on culture, arts, and social impact initiatives. This long-term partnership showcases Superfly's capability in integrating experiential strategies with corporate objectives.
Services
Superfly offers a range of services, including experience strategy and execution, creative development, event production and operations, digital experiences, and IP creation and franchise development. Their Experience Labs initiative further provides workshops, seminars, and innovation sprints, emphasizing culture, technology, and sensory design.
Awards and Recognitions
Superfly has received several awards, including Global Experiential Agency of the Year, Most Innovative Companies 2023, and Experience of the Decade. These accolades underscore the company's leadership and innovation in the experiential event industry.