Angelica Liu
About Angelica Liu
Angelica Liu is a Senior Art Director at Superfly, where she has worked since 2021. With a background in experiential marketing, she has developed brand experiences for notable clients including Twitch, Citi Bank, and Intel.
Work at Superfly
Angelica Liu has been serving as a Senior Art Director at Superfly since 2021. In this role, she focuses on creating immersive brand experiences through experiential marketing. Her work involves developing innovative strategies that engage audiences and enhance brand visibility. Based in New York, New York, Liu has contributed to various projects that align with Superfly's mission of delivering impactful marketing solutions.
Previous Experience in Art Direction
Prior to her current position, Angelica Liu held several roles in art direction across various agencies. She worked at Digitas North America as an Art Director from 2016 to 2018. Liu also served as a Senior Art Director at FCB New York for a brief period in 2020, and at Havas from 2018 to 2020. Her experience includes developing creative concepts and executing visual strategies for diverse clients.
Background in Graphic Design
Angelica Liu began her career in graphic design, working as a Graphic Designer at Mirko Ilic Corp from 2011 to 2012. She also freelanced as a Graphic Designer at BluEdge in 2010. This foundational experience in graphic design has informed her approach to art direction, allowing her to create visually compelling and effective marketing materials.
Education and Expertise
Angelica Liu earned her Bachelor of Fine Arts (BFA) in Graphic Design from the School of Visual Arts, completing her studies from 2007 to 2011. Her educational background has equipped her with the skills necessary to excel in creating immersive brand experiences. Liu possesses expertise in experiential marketing, focusing on developing social activations for high-profile clients such as Twitch, Citi Bank, and Intel.
Notable Projects and Clients
Throughout her career, Angelica Liu has developed experiential and social activations for notable clients, including Twitch, Citi Bank, and Intel. Her work has involved creating engaging marketing campaigns that resonate with target audiences. This experience highlights her ability to blend creativity with strategic marketing initiatives.