Annah Haddock (Shallman)
About Annah Haddock (Shallman)
Annah Haddock (Shallman) is a Senior Producer and Account Director with extensive experience in experiential marketing and brand engagement. She has worked with prominent companies such as CBS, Intel, and Delta Air Lines, and currently holds positions at Target and Superfly in New York.
Work at Superfly
Annah Haddock currently serves as a Senior Producer and Account Director at Superfly, a position she has held since 2022. In this role, she focuses on producing high-quality experiential marketing programs that align with client objectives. Her responsibilities include managing client relationships and overseeing the production process to ensure successful project execution.
Previous Experience in Marketing and Production
Annah Haddock has extensive experience in marketing and production across various organizations. She worked at Informa as a Project Manager from 2016 to 2018, where she managed projects in the Greater New York City Area. Subsequently, she held the position of Agency Account Director for North America Event Marketing at Meta from 2020 to 2021. Additionally, she spent four years at MKG - Experiential Marketing, where she served as both Producer and Account Director, producing programs for brands such as CBS, FILA, and Intel.
Education and Expertise
Annah Haddock holds a Bachelor's Degree in Marketing from Grand Valley State University. She also studied International Marketing at Grenoble Ecole de Management, where she participated in a Study Abroad Program. Her educational background supports her expertise in aligning content creation with experiential production, enhancing brand engagement.
Client Management Skills
Annah Haddock is recognized for her client management skills and her ability to understand stakeholder needs. She has successfully led teams in producing programs for notable brands, including Delta Air Lines and L’Oreal. Her approach emphasizes the importance of people in branding, which she believes are the 'hearts' of brands.
Early Career and Roles
Annah Haddock began her career as a Marketing Coordinator at Experience Grand Rapids from 2013 to 2016. She also worked as a Campus Representative for L'Oréal in 2013. These early roles contributed to her foundational knowledge in marketing and client engagement, setting the stage for her later achievements in the field.