Lauren Guss
About Lauren Guss
Lauren Guss serves as the Executive Vice President of Marketing & Live Experience at Superfly, where she has worked since 2020. She has a strong background in marketing and event management, having previously held positions at Superfly, T3, and Degy Entertainment, and is also a founding member of Chief.
Current Role at Superfly
Lauren Guss serves as the Executive Vice President of Marketing & Live Experience at Superfly, a position she has held since 2020. In this role, she oversees the marketing strategies and live event experiences for the company. Her leadership contributes to the development and execution of innovative marketing campaigns that enhance audience engagement and brand visibility.
Previous Experience at Superfly
Prior to her current role, Lauren Guss worked at Superfly in various capacities. She served as Vice President of Client Services from 2018 to 2020 and as Director of Client Services and Influencer Marketing from 2014 to 2018. During her tenure, she played a key role in managing client relationships and developing strategies that aligned with client goals.
Professional Background
Lauren Guss has a diverse professional background in marketing and event management. Before her time at Superfly, she worked at T3 as an Account Supervisor from 2010 to 2014. She also held a position as an Assistant at Degy Entertainment in 2007. Additionally, she is a Founding Member of Chief, an organization aimed at supporting women leaders, which she joined in 2019.
Education and Expertise
Lauren Guss studied Business Administration with a focus on Marketing at Auburn University. She furthered her education at Emory University’s Goizueta Business School, where she achieved a BBA in Marketing. Her academic background provides a solid foundation for her expertise in marketing strategy and event execution.
Notable Projects and Achievements
Lauren Guss has led several significant projects throughout her career. She designed and built the 2022 New York Times Food Festival, which attracted over 2,200 culinary enthusiasts. She also launched the first-ever Chief conference, bringing together influential female leaders. Additionally, she developed the Twitch Community strategy and created the Squid Games Experience in partnership with Netflix, showcasing her ability to create engaging and innovative experiences.