Lauren Guss
About Lauren Guss
Lauren Guss serves as the Executive Vice President at Superfly, where she has worked since 2020, bringing over 12 years of experience in integrated marketing strategies. She specializes in experiential and digital marketing, having held various roles at Superfly and other companies, and is proficient in Spanish.
Work at Superfly
Lauren Guss has been serving as the Executive Vice President at Superfly since 2020. Prior to this role, she held several positions within the company, including Vice President of Client Services from 2018 to 2020, Sr. Director of Client Services and Influencer Marketing from 2017 to 2018, and Director of Client Services and Influencer Marketing from 2014 to 2017. Throughout her tenure at Superfly, she has focused on ticketed brand experiences, experiential marketing, and influencer marketing.
Education and Expertise
Lauren Guss studied at Emory University - Goizueta Business School, where she earned a Bachelor of Business Administration (BBA) with a concentration in Marketing. She also attended Auburn University, where she studied Business Administration with a focus on Marketing. Her expertise includes experiential marketing, digital strategy, audience insight research, and social media strategy, among other areas.
Background
Lauren Guss began her career in marketing at Bonnaroo Music and Arts Festival, where she worked as an Artist Relations Assistant from 2006 to 2014. She then held positions at JWT Atlanta as an Assistant Account Executive from 2008 to 2009, and at Degy Entertainment as an Assistant for 11 months in 2007. She also worked at T3 as an Account Supervisor from 2010 to 2014, accumulating over 12 years of experience in integrated marketing strategies.
Achievements
Throughout her career, Lauren Guss has developed and executed integrated marketing strategies for Fortune 500 brands. She specializes in creating meaningful consumer experiences and has a strong background in mentorship and relationship building. Her proficiency in Spanish enhances her ability to connect with diverse audiences in the marketing landscape.