Marc Robinson
About Marc Robinson
Marc Robinson is an Online Marketing Manager with expertise in digital marketing strategies, currently working at Surefire Local in the New York City Metropolitan Area. He specializes in search engine marketing and online advertising models, leveraging tools like Salesforce and social networks to enhance client engagement and communication.
Work at Surefire Local
Marc Robinson has served as the Online Marketing Manager at Surefire Local since 2022. In this role, he focuses on enhancing cross-functional partnerships and communication through the use of Salesforce and various social networks. He develops comprehensive digital marketing plans that utilize multiple channels, including digital media, email, websites, mobile platforms, and social media. His responsibilities also include managing daily client engagements, generating status reports, and conducting strategy sessions to ensure effective marketing outcomes.
Previous Experience in Online Marketing
Before joining Surefire Local, Marc Robinson worked as the Online Marketing Manager at netEMBARK from 2017 to 2021. His earlier roles include serving as the Sr. Sales/Account Manager at Local Yellow Pages Inc from 2000 to 2012 and as the Advertising Sales Manager/Sr. Account Executive at NJ Advance Media from 2012 to 2017. Additionally, he worked as a Production Director at Time Inc. from 1993 to 2000. This extensive experience in various marketing and sales roles has contributed to his expertise in online marketing strategies.
Education and Expertise
Marc Robinson studied Communications at Monmouth University from 1994 to 1996. His educational background complements his professional experience, particularly in search engine marketing and online advertising models, including PPC, PPL, CPC, and CPM. He specializes in integrating online, mobile, and print media into cohesive marketing strategies, allowing him to deliver effective campaigns and strategic recommendations to clients.
Client Engagement and Strategy Development
In his role as Online Marketing Manager, Marc Robinson manages day-to-day client engagements, ensuring that clients receive comprehensive support and insights. He regularly evaluates and analyzes program results, recommending strategic changes based on performance metrics. His collaborative approach involves working with both internal teams and clients to test new online marketing ideas and tactics aimed at driving growth and improving campaign effectiveness.