Swadesh
Swadesh, formerly known as GreenTiger and Swadesh Bank, is a fintech company based in New York, NY, and New Delhi, DL, specializing in consumer finance for Indian expats in the US.
Company Overview
Swadesh is a fintech company with locations in New York, NY, USA, and New Delhi, DL, India. Initially known as GreenTiger and later as Swadesh Bank, Swadesh is committed to serving the needs of expats in the United States, with a particular focus on Indian expats. The company operates within the consumer finance sub-industry, offering a range of financial and communication services to help new immigrants integrate smoothly into the US financial system.
Services
Swadesh provides comprehensive solutions designed to meet the needs of expats, especially those newly arriving in the USA. Key services include a free US FDIC Insured Checking account, a free credit card with no interest rates, collateral, or fees, and a free AT&T SIM card with plans over 40% cheaper than retail. They also offer savings on remittances, data plans with up to 30% off retail prices from AT&T and T-Mobile, and additional value-add services covering banking, credit building, communication, remittance, insurance, and housing.
Target Market
Swadesh primarily targets the 150,000+ Indian expats who migrate to the United States annually. The company's services are tailored to help these individuals become 'American' in the eyes of the US financial system. They also have solutions that cater to a broader range, extending to users across the United States, India, and remote areas. By focusing on this niche, Swadesh aims to make financial and daily life transitions seamless for new immigrants.
Media Coverage
Swadesh has gained recognition in the financial and tech media ecosystems. The company has been featured in several prominent media outlets including VCCircle, Businessworld, Finexpress, YourStory, and Times of India. These features highlight Swadesh’s innovative approach to helping expats integrate into the US financial system, showcasing the value and impact of their services on a larger scale.
Scholarship Program
Swadesh runs the Great Indian Dream Scholarship, which is India’s largest scholarship program aimed at empowering future visionaries. The scholarship offers awards up to $10,000 USD, providing significant financial support to students and future leaders. This initiative underscores Swadesh’s commitment to giving back to the community and fostering educational opportunities for the upcoming generation.