Rita Dias
About Rita Dias
Rita Dias - VP of Marketing & Communications Profile
Rita Dias serves as the VP of Marketing & Communications, bringing a strategic focus on best-in-class marketing principles. She aims to apply these principles uniformly, whether in B2B or B2C environments. Her approach emphasizes creating highly targeted campaigns with bold creatives and simple messaging to effectively engage audiences. With a passion for media planning and a preference for testing and learning, Rita continually drives innovative strategies in her role.
Rita Dias Marketing Campaigns
Rita Dias has led several successful marketing campaigns at Symcor. Notably, the 'Perfect Balance' campaign, which utilized vibrant brand colors and a sonic signature for increased brand recall, won Gold at the 2023 ANA B2 Awards. Another campaign, 'Head-Snap 2.0.2.0.,' received a Silver award in the Corporate Branding Campaign category at the 2021 ANA B2 Awards. Her innovative approach to marketing has consistently delivered impactful results.
Symcor's Marketing Achievements Under Rita Dias
Under Rita Dias's leadership, Symcor's marketing team has garnered significant industry recognition. The team won three Summit Marketing Effectiveness Awards for two consecutive years, reaffirming their excellence in creating engaging and effective marketing strategies. Furthermore, the team was honored with the 2020 Summit Marketing Effectiveness Award for the second year in a row. These accolades serve as testament to the effectiveness and impact of Rita's approach to marketing and communications.
Multisensory Media Strategy by Rita Dias
Rita Dias employs a multisensory approach in media strategy, which significantly enhances brand recall. By incorporating vibrant brand colors and a sonic signature in audio placements, Rita creates memorable and engaging marketing experiences. This innovative strategy has been a key component in the success of various campaigns, ensuring that audiences connect with the brand on multiple sensory levels.
Creation of Corporate Marketing Function at Symcor
Two years ago, Rita Dias established a corporate marketing function within Symcor to raise awareness of the company's offerings in an engaging manner. This new division has been instrumental in driving the company's marketing efforts, resulting in positive feedback from both clients and employees. Rita's focus on combining bold creativity with straightforward messaging has been essential in making Symcor's marketing function a critical success.