Cindy Lu
About Cindy Lu
Cindy Lu is the Senior Director of Digital Marketing at Symphony.com in Palo Alto, California, with extensive experience in digital strategy and marketing across various tech companies.
Current Role at Symphony.com
Cindy Lu is the Senior Director of Digital Marketing at Symphony.com, based in Palo Alto, California, United States. In her role, she leads global strategies for account-based marketing, marketing automation, webinar programs, organic and paid social media, SEO/SEM, and digital campaigns.
Previous Experience in Digital Marketing
Cindy Lu has extensive experience in the digital marketing industry. She has previously worked as the Director of Marketing at Swim in San Jose, California for one year from 2017 to 2018. Prior to that, she held multiple senior marketing positions at Vmware including Senior Marketing Manager, Digital Strategy from 2014 to 2016, and Senior Marketing Manager, Web Strategy from 2013 to 2014. She also worked at Adobe as the Senior Web Strategy Manager for 11 months in 2012 to 2013.
Work at Cindy Lu Consulting
Cindy Lu currently operates Cindy Lu Consulting, where she focuses on digital strategy and optimization. Her expertise spans across a wide range of marketing disciplines, making her a valuable asset for companies needing advanced digital strategies tailored to their specific market dynamics.
Educational Background
Cindy Lu holds a Master of Science degree in Computer Science, Commerce, and Business from Carnegie Mellon University, which she completed in one year from 2003 to 2004. Additionally, she earned a Bachelor of Arts degree in Sociology and Communications from the University of California, Berkeley, where she studied from 1998 to 2002.
Expertise in Marketing Tools and Technologies
Cindy Lu is proficient with a variety of marketing tools including Adobe Target, Adobe Marketing Cloud, Adobe Analytics, Adobe Audience Manager, Omniture Site Catalyst, Test & Target, Google Analytics, Eloqua, Marketo, Constant Contact, Pardot, SFDC, and SugarCRM. She also has basic knowledge of development languages such as Java, C++, mySQL, JavaScript, XML, HTML, and Drupal7.