Amanda Peters
About Amanda Peters
Amanda Peters serves as the Senior Marketing Manager for North America Higher Education at Symplicity, bringing extensive experience in storytelling and digital marketing. Her career includes roles at various organizations, where she has developed a customer-centric approach to marketing strategies.
Current Role at Symplicity
Amanda Peters serves as the Senior Marketing Manager for North America Higher Education at Symplicity. She has held this position since 2024, contributing to the company's marketing strategies and initiatives. Her focus includes enhancing the customer experience and delivering value to stakeholders within the higher education sector.
Previous Experience in Marketing
Prior to her current role, Amanda held various marketing positions. She worked as a Marketing Manager at UNJURY® Protein and OPURITY® Vitamins from 2021 to 2022. Additionally, she was a Marketing Specialist at the same companies from 2020 to 2021. Her experience also includes roles at VTPRISM, where she served as Chief Marketing Officer and Director of Copywriting.
Education and Expertise
Amanda studied at Virginia Tech, earning a dual-degree in Marketing Management and a BA in Professional & Technical Writing. Her academic background supports her expertise in storytelling and professional editing, which she applies in crafting effective marketing narratives.
Background in Digital Marketing
Amanda has a strong background in digital marketing and social media marketing. She has worked in various capacities, including as a Social Media Manager at City Center NOVA and as a Digital and Social Strategy Intern at RedPeg Marketing. Her experience in these roles has contributed to her comprehensive skills in developing marketing strategies.
Internship Experience
Amanda began her marketing career with several internships, including positions at Nexight Group and the SHRM Foundation. These early experiences provided her with foundational skills in marketing and communications, shaping her approach to her subsequent roles in the industry.