Sharnelle Laidley
About Sharnelle Laidley
Sharnelle Laidley serves as the Demand Generation Director at Syncro, where she has worked since 2022. With a diverse background in marketing roles across various companies, she has developed effective demand generation strategies that significantly improved conversion rates and reduced costs.
Current Role at Syncro
Sharnelle Laidley serves as the Demand Generation Director at Syncro, a position she has held since 2022. In this role, she focuses on developing and executing strategies that drive demand generation efforts. Her work is conducted remotely, allowing her to collaborate with various teams to enhance marketing initiatives and optimize performance.
Previous Experience in Marketing
Prior to her current role, Sharnelle Laidley accumulated extensive experience in marketing across several organizations. She worked at Flight Centre, USA as a Marketing Coordinator from 2007 to 2011. She then held positions at QualityHealth as Campaign Performance and Delivery Manager, Havas as Senior Marketing Manager, SolarWinds as Senior Marketing Manager, Digital.ai as Integrated Marketing Manager, and Cloudinary as Senior Marketing Demand Generation Programs Manager.
Education and Certifications
Sharnelle Laidley holds a Master of Business Administration (M.B.A.) in Marketing from Montclair State University, which she completed from 2008 to 2010. She also earned a Bachelor of Science in Tourism Management from The University of the West Indies, Mona, from 2003 to 2006. Additionally, she is a DMA-Certified Marketing Professional and completed a program in Programmatic Marketing at Havas University.
Achievements in Demand Generation
Sharnelle Laidley has developed a repeatable demand generation strategy that resulted in a 60% increase in Marketing Qualified Lead (MQL) conversions while significantly reducing Cost Per Acquisition (CPA) by approximately 85%. She has also achieved an average month-over-month conversion increase of around 75% on digital channels, demonstrating her effectiveness in driving marketing performance.
Collaboration and Management Skills
Throughout her career, Sharnelle Laidley has managed external agencies and collaborated with sales teams and various internal departments. She has focused on identifying key growth and optimization opportunities, which has contributed to her success in various marketing roles.