Angelica Meigs
About Angelica Meigs
Angelica Meigs serves as the Customer Lifecycle Marketing Manager at Tackle.io, a position she has held since 2022. With a diverse background in marketing roles across various companies, she has developed expertise in growth marketing and customer engagement.
Work at Tackle.io
Angelica Meigs serves as the Customer Lifecycle Marketing Manager at Tackle.io. She has been in this role since 2022, contributing to the company's marketing strategies in a remote capacity. Her responsibilities include managing customer engagement and lifecycle initiatives to enhance customer retention and satisfaction.
Previous Experience at PointClickCare
Prior to her current role, Angelica worked at PointClickCare in various marketing positions. She began as an Account Based Marketing Specialist, National, from 2019 to 2021, and later transitioned to the role of Growth Marketing Manager in 2022 for a duration of seven months. Additionally, she served as a Growth Marketing Specialist from 2021 to 2022 and as an Account Based Marketing Specialist, Regional, for six months in 2019.
Educational Background
Angelica Meigs studied at Wilfrid Laurier University, where she earned an Honours Bachelor of Arts in Communication Studies with a co-op option from 2009 to 2014. She also attended Humber College, achieving a Postgraduate Certificate in Public Relations from 2014 to 2015.
Marketing and Event Coordination Experience
Angelica has a diverse background in marketing and event coordination. She worked as a Marketing Manager at aroma espresso bar (Canada) in 2019 and held various roles at Edelman, including Analyst in Insights & Analytics and Account Executive in Corporate Digital. Additionally, she gained experience in event coordination through her roles at Big Brothers Big Sisters of Hamilton & Burlington and the Heart and Stroke Foundation.
Achievements in Marketing Campaigns
Angelica has led significant marketing initiatives, including an integrated marketing campaign that resulted in a 20% increase in product adoption of a core product within nine months. She also achieved the highest registration and attendance for a customer virtual event in its inaugural year.