Laura Massingham
About Laura Massingham
Laura Massingham serves as the Director of Product Marketing at Tackle.io, where she has worked since 2021. With extensive experience in product marketing across various companies, she focuses on creating product content, enhancing customer experience, and developing go-to-market strategies.
Current Role at Tackle.io
Laura Massingham serves as the Director of Product Marketing at Tackle.io, a position she has held since 2021. In this role, she is responsible for creating product content, including sales collateral, case studies, and blogs, aimed at driving product adoption and revenue growth. Her work involves monitoring product adoption metrics and developing strategies to enhance customer experience over time. She collaborates with sales and customer success teams to ensure a consistent narrative in product-driven sales enablement.
Previous Experience at HotSchedules
Prior to her current role, Massingham held multiple positions at HotSchedules, now powered by Fourth. She worked as the Senior Director of Global Product Marketing from 2020 to 2021, and as the Director of Product Marketing from 2018 to 2019. Additionally, she served as the Senior Product Marketing Manager from 2015 to 2019. Her tenure at HotSchedules focused on product marketing strategies and execution, contributing to the company's growth in the Austin, Texas area.
Background in Product Marketing
Massingham has extensive experience in product marketing, having worked at various organizations throughout her career. She was a Product Marketing Manager at Transaction Network Services from 2011 to 2013 and at Enverro from 2014 to 2015. Earlier in her career, she held roles at VeriSign as Integrated Marketing Management & Senior Product Marketing Manager from 2001 to 2008, and at PSINet as Product Marketing from 1996 to 2000. This diverse background has equipped her with a strong foundation in market research, go-to-market strategies, and integrated marketing campaigns.
Market Analysis and Strategy Expertise
In addition to her product marketing roles, Massingham has experience in market analysis and strategy. She worked as Principal of Market Analysis & Strategy at Virtru from 2019 to 2020. In this capacity, she focused on market research to identify and quantify marketing opportunities, discover industry trends, and gather competitive insights. Her analytical skills support her ability to develop effective marketing strategies and product launches.