TAG, based in Islamabad, Pakistan, is a fintech company offering a range of digital financial services including mobile phone recharges, virtual Visa Debit Cards, and a digital wallet for seamless transactions.

Company Overview

TAG is a fintech company based in Islamabad, Pakistan. Operating with a team of 36 members, it falls within the banking and exchange sector of the broader fintech industry. TAG is a participant in the Y-Combinator S21 batch and actively serves regions including Pakistan, South Asia, and partially or fully remote locations.

Products and Services

TAG offers a range of financial products and services. Users can access prepaid and postpaid mobile phone recharge services and benefit from a virtual Visa Debit Card issued free of charge. TAG provides fee-free balance inquiries at local ATMs and supports free account-to-account transfers within its platform. The company also offers a PayPak Debit Card with issuance and delivery fees and charges for re-issuance. TAG's products include a digital wallet account with a personal IBAN for global funds reception and utility bill payments free of commission.

Fee Structure

TAG maintains a straightforward fee structure. Local ATM cash withdrawals cost Rs. 23.44 or Rs. 25.94 with a receipt. For international transactions, ATM withdrawals are charged at 3.5% of the transaction amount or Rs. 300, whichever is higher, while POS transactions incur a 3.25% fee. Utility bill payments and SMS alert services are free of charge. Declined dispute claims via VISA or 1-Link attract arbitration charges in USD and PKR respectively.

Security Measures

TAG ensures robust security for its users by employing 128-bit AES encryption, access control, and secure processes. The company partners with AAA credit-rated banks to safeguard user funds. Additionally, users can instantly block their cards in case of loss or unauthorized use via the mobile app. TAG operates under the regulation of the State Bank of Pakistan as an Electronic Money Institution (EMI).

Partnerships

TAG collaborates with several key partners to enhance its service offerings. These partners include Visa, Y Combinator, and NADRA. These collaborations enable TAG to provide globally accepted debit card services and uphold high regulatory and operational standards.

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