Aleksandra Orlov
About Aleksandra Orlov
Aleksandra Orlov is a Project Manager in Creative Services with extensive experience in managing marketing initiatives and coordinating events. She has a background in advertising and marketing communications, having worked for notable companies such as Escada, Swatch Group, and SAP.
Current Role at TAG
Aleksandra Orlov serves as a Project Manager in Creative Services at TAG, a position she has held since 2021. In this role, she is responsible for overseeing various marketing initiatives, particularly focusing on shop-in-shop marketing strategies. Her expertise includes managing project timelines, coordinating resources, and ensuring that marketing collateral aligns with brand objectives.
Previous Experience in Marketing
Prior to her current role, Aleksandra Orlov gained extensive experience in marketing and communications. She worked at Swatch Group as a Marketing Coordinator from 2014 to 2015, where she contributed to marketing strategies. Her earlier role at SAP as a Marketing Associate from 2007 to 2009 involved supporting marketing programs. Additionally, she completed a Marketing Communications and PR internship at Escada in 2006.
Educational Background in Advertising and Marketing
Aleksandra Orlov studied at the Fashion Institute of Technology, where she earned a Bachelor of Science degree in Advertising and Marketing Communications. Her studies spanned from 2004 to 2007, providing her with a solid foundation in marketing principles and strategies that she applies in her professional roles.
Skills in Project Management and Budget Maintenance
Aleksandra Orlov possesses strong skills in project management, particularly in maintaining budgets for marketing projects. She is experienced in coordinating trade shows and special events, which enhances her ability to manage complex marketing initiatives effectively. Her background includes a focus on national and regional advertising strategies.
Work History and Roles in Sales and Operations
In addition to her marketing roles, Aleksandra Orlov has experience in sales and operations. She worked as a Sales Associate at JT International from 2011 to 2012 and served as an Operations/Brand Coordinator at Swatch Group from 2015 to 2019. These positions contributed to her understanding of market dynamics and consumer engagement.