Alex Darbyshire
About Alex Darbyshire
Alex Darbyshire serves as the Digital and UX Design Lead at Tag in London, where he has worked since 2019. With over 20 years of experience in digital design and production, he has held various roles at notable companies including Decca Records and Edicis, and has collaborated with global clients such as Lego and Unilever.
Work at TAG
Alex Darbyshire has served as the Digital and UX Design Lead at TAG since 2019. In this role, he focuses on enhancing user experience and digital design strategies. His tenure at TAG has been marked by a commitment to innovative design solutions and effective team leadership. Located on Poland Street, Alex collaborates with various teams to create impactful digital experiences.
Previous Experience
Prior to his current position, Alex held several roles that contributed to his expertise in digital design. He worked at Williams Lea Tag as Lead Digital Designer from 2015 to 2019. Before that, he was Head of Digital Creative at Edicis: White Label Productions from 2009 to 2014, and also served as Senior Web Designer at the same company from 2003 to 2009. His early career included positions as Digital Content Coordinator/Web Designer at Decca Records and as a Freelance Web Designer.
Education and Expertise
Alex studied at the Kent Institute of Art & Design, where he earned a BA Hons Degree in Communication Media: Graphic Design from 1992 to 1995. His educational background laid the foundation for his extensive skills in UX design, wireframing, prototyping, and digital strategy. He is proficient in the full Adobe Creative Suite and has knowledge in front-end development.
Skills and Specializations
Alex possesses a diverse skill set that includes animating, video editing, and acting as a brand guardian. He has experience in creating online and out-of-home advertising campaigns and excels in client-facing roles, including pitching and briefing. His strong organizational skills enable him to manage and lead teams effectively.
Client Experience
With over 20 years of creative and production experience, Alex has worked with a variety of global clients. His portfolio includes collaborations with brands such as Lego, Mars, Levi's, H&M, RBS, Volvo, Universal Music, Reebok, Richemont, Unilever, L'Oreal, Marcus Wareing Restaurants, and L&G. This extensive experience has equipped him with a deep understanding of client needs and industry standards.