Amin Afif
About Amin Afif
Amin Afif is a Lead Pan Arabic Copywriter and Reviewer with over 15 years of experience in corporate communications. He holds a double bachelor's degree in Publicity & Journalism and English Literature from Lebanese University and has worked with notable agencies such as BBDO and Young & Rubicam.
Current Role at TAG
Amin Afif serves as the Lead Pan Arabic Copywriter and Reviewer at TAG, a position he has held since 2012. With over a decade of experience in this role, he focuses on creating and reviewing Arabic content that resonates with diverse audiences. His work involves ensuring that the messaging aligns with the brand's objectives while maintaining cultural relevance.
Previous Experience in Copywriting
Amin Afif has a robust background in copywriting, having worked with several prominent agencies. He was a Senior Conceptual Arabic Copywriter at BBDO in New York from 2010 to 2012. Prior to that, he spent five years at Young & Rubicam in New York as a Creative Arabic Copywriter from 2005 to 2010. His career began at FP7 in Dubai, where he worked as a Creative Copywriter from 2004 to 2006.
Educational Background
Amin Afif holds a double bachelor's degree from Lebanese University, having studied both Publicity & Journalism and English Literature. He completed his studies in Journalism from 1993 to 1997 and later pursued English Language and Literature from 2016 to 2019. This educational foundation supports his expertise in copywriting and transcreation.
Expertise in Transcreation
Amin Afif possesses specialized expertise in transcreation, a process that involves adapting content from one language to another while preserving its original intent, style, tone, and context. This skill is crucial for effective communication in multilingual environments, particularly in advertising and corporate communications.
Professional Experience Overview
With over 15 years of experience in corporate communications, Amin Afif has worked across both Above The Line (ATL) and Below The Line (BTL) strategies. His diverse experience in various global markets, including the United States and the United Arab Emirates, has equipped him with a deep understanding of different cultural contexts and audience engagement.