Xiaowei Zhan
About Xiaowei Zhan
Xiaowei Zhan is a Strategic Growth Manager at Tag, where he focuses on driving growth opportunities through strategic responses to client requests. He has a background in international business and law, with previous experience as a strategy consultant and business consultant in various roles across Europe.
Current Role at TAG
Xiaowei Zhan serves as the Strategic Growth Manager at TAG, a position held since 2021. In this role, Zhan is responsible for delivering strategic responses to client requests for information (RFI) and requests for proposals (RFP), focusing on driving growth opportunities. Zhan engages in cross-functional collaboration to create tailored solutions for clients, ensuring that the strategic initiatives align with their business objectives.
Previous Experience at TAG
Before assuming the role of Strategic Growth Manager, Xiaowei Zhan worked at TAG as a Business Consultant from 2018 to 2021. During this three-year period in London, Zhan contributed to various projects aimed at enhancing business strategies and operational efficiencies for clients. This experience laid the groundwork for Zhan's current responsibilities in strategic growth.
Professional Background in Strategy Consulting
Xiaowei Zhan has a background in strategy consulting, having worked at Fast-Up Partners as a Strategy Consultant from 2016 to 2018 in Paris. This role involved analyzing market trends and developing strategic recommendations for clients. Additionally, Zhan co-founded Locura Paris, where strategic planning and business development were key focuses during the one-year tenure.
Educational Qualifications
Xiaowei Zhan holds a Bachelor's Degree in Law from Fudan University, completed from 2009 to 2013. Furthering education, Zhan obtained a Master’s Degree in International Business from HEC School of Management / HEC Paris, studying from 2014 to 2016. Zhan also participated in an exchange program at Tecnológico de Monterrey, focusing on International Business from 2011 to 2012.
Expertise in eCommerce and Digital Marketing
Xiaowei Zhan has developed expertise in helping brands expand their presence on international eCommerce platforms, including Amazon and Tmall. Prior to joining TAG, Zhan worked as a Digital Marketing Associate at Jumia Group for five months in 2015, where digital marketing strategies were implemented to enhance brand visibility and engagement.