Linka Baumgardt
About Linka Baumgardt
Linka Baumgardt serves as the Chief Strategy Officer at Tagboard, bringing extensive experience in marketing and strategic initiatives from her previous roles at Leafly and Tilray. She advocates for data-driven decision-making and embraces a global perspective through her nomadic lifestyle and dual citizenship.
Current Role at Tagboard
Linka Baumgardt serves as the Chief Strategy Officer (CSO) at Tagboard, a position she has held since 2021. In this role, she focuses on strategic initiatives that drive the company's growth and enhance its market presence. Her responsibilities include overseeing the development and implementation of strategies that align with the company's vision and objectives.
Previous Experience at Leafly
Linka Baumgardt has a significant history with Leafly, where she held multiple roles from 2015 to 2020. She started as a Marketing Project Manager and progressed to positions such as Strategic Project Manager, Sr Marketing Manager, and Director of Marketing. Her tenure at Leafly was marked by her contributions to marketing strategies and initiatives that supported the company's growth in the cannabis industry.
Experience at Tilray
At Tilray, Linka Baumgardt worked as the Director of Strategic Initiatives from 2016 to 2020. In this role, she was responsible for developing and executing strategies that supported the company's objectives in the rapidly evolving cannabis market. Her work contributed to the company's expansion and operational efficiency.
Education and Expertise
Linka Baumgardt earned a Bachelor’s degree in Business Administration with a focus on International Business and Marketing from James Madison University, studying from 2008 to 2011. Her educational background provides a strong foundation for her career in marketing and strategic initiatives, particularly in the B2B and B2C startup environments.
Advocacy for Data-Driven Decision Making
Linka Baumgardt advocates for data-driven, creative, and diverse teams that prioritize customer-centric decision-making. Her approach emphasizes the importance of leveraging data to inform strategies and enhance customer experiences, reflecting her commitment to effective marketing practices.