Demi Bertsatou
About Demi Bertsatou
Demi Bertsatou serves as the Demand Generation Lead in Marketing at Talon.One, where she focuses on building marketing campaigns and managing performance marketing budgets. With extensive experience in digital marketing and analytics, she has held various roles at SAS and HERE Technologies prior to her current position.
Current Role at Talon.One
Demi Bertsatou serves as the Demand Generation Lead in the Marketing department at Talon.One. She has been in this role since 2022 and is based in Berlin, Germany. In this position, she specializes in building comprehensive marketing campaigns that target growth and enterprise segments. Demi leads a high-performing team that manages a significant budget for performance marketing, focusing on both brand awareness and lead generation.
Previous Experience at HERE Technologies
Prior to her current role, Demi Bertsatou worked at HERE Technologies from 2018 to 2022. She initially served as a Senior Marketing Specialist, focusing on Data Insights and Campaign Effectiveness for two years in the Berlin Area. Following this, she advanced to the position of Digital Marketing Global Lead, where she continued to develop and implement marketing strategies until 2022.
Experience at SAS
Demi Bertsatou has a history of working at SAS, where she held multiple positions. She started as a Sales Administrator for four months in 2013, followed by a four-year tenure as a Marketing Campaign Specialist from 2013 to 2017. She also served as the Digital Lead for the Middle East and Eastern Europe for eight months in 2017, based in Athens, Greece.
Educational Background
Demi Bertsatou holds a Master's Degree in Applied Statistics in Decision Making from Athens University of Economics and Business, which she completed from 2014 to 2016. Additionally, she earned a Diploma in Digital Marketing & Social Media in 2017. Her academic journey began with a Bachelor of Science in Marketing and Communication, which she obtained from 2009 to 2014.
Specializations and Skills
Demi Bertsatou specializes in developing end-to-end industry and account-based marketing campaigns. She focuses on in-depth marketing analytics and reporting to facilitate data-driven decision-making. Her expertise includes utilizing marketing automation tools for CRM and email nurturing, as well as employing conversion rate optimization techniques and A/B testing to improve website user experience and conversion rates.