Jia Cheng
About Jia Cheng
Jia Cheng is a Visual Designer currently employed at Talon.One in Berlin, Germany, where she has contributed to the visual design strategy since 2021. With prior experience as a Marketing Supervisor at Weibo Corporation and a Brand Designer at BrandWay, she holds a Master of Arts in International Brand Communication and a Bachelor of Arts in Design and Visual Communications.
Work at Talon.One
Jia Cheng has been employed at Talon.One as a Visual Designer since 2021. In this role, she has contributed to the visual design strategy, focusing on API-driven promotional solutions. Her work involves creating visual elements that enhance user experience and support marketing initiatives. Cheng's position at Talon.One allows her to leverage her background in brand design and marketing to develop cohesive visual communication strategies.
Previous Experience at Weibo Corporation
Before joining Talon.One, Jia Cheng worked at Weibo Corporation as a Marketing Supervisor of Weibo Campus from 2013 to 2015. During her two-year tenure in Hangzhou, Zhejiang, China, she was responsible for overseeing marketing efforts targeted at university students, contributing to the platform's outreach and engagement within the academic community.
Experience at BrandWay
Jia Cheng served as a Brand Designer at BrandWay from 2017 to 2021. Over the course of four years in Hamburg, Germany, she focused on developing brand identities and visual communication strategies. Her experience at BrandWay further solidified her expertise in brand design, allowing her to create impactful visual narratives for various clients.
Education and Expertise
Jia Cheng holds a Master of Arts (MA) in International Brand Communication from Brand Academy – University of Applied Sciences, which she completed from 2015 to 2017. Prior to that, she earned a Bachelor of Arts (BA) in Design and Visual Communications from Zhejiang Sci-Tech University, studying from 2011 to 2015. Her educational background provides her with a strong foundation in visual communication and international branding, enhancing her collaborative work with global teams.
Background in Visual Communication
Jia Cheng possesses a diverse background in both brand design and marketing supervision. This combination of experiences allows her to approach visual communication with a unique perspective. Her ability to integrate marketing insights with design principles contributes to her effectiveness in creating compelling visual content that resonates with target audiences.