Lauren Glover
About Lauren Glover
Lauren Glover serves as the Vice President of Client Services at Tandem Theory, where she focuses on ecommerce strategies and digital marketing campaigns. She has a background in marketing from Harding University and extensive experience across various industries, including beauty and luxury.
Work at Tandem Theory
Lauren Glover currently serves as the Vice President of Client Services at Tandem Theory, a position she has held since 2022. In this role, she focuses on developing and implementing client strategies that enhance digital marketing efforts. Prior to her current title, she worked at Tandem Theory in various capacities, including Account Manager, Account Director, and Assistant Vice President of Client Services, accumulating a total of four years of experience with the company. Her extensive knowledge in ecommerce strategies and digital marketing campaigns has contributed to the success of numerous brands.
Education and Expertise
Lauren Glover earned her Bachelor's degree in Marketing from Harding University, where she studied from 2007 to 2011. Her educational background laid the foundation for her expertise in digital transformation and personalization. She specializes in enhancing customer lifecycle and experience, particularly in the ecommerce sector. Glover has developed a proven track record in building effective marketing strategies for various industries, including beauty, fashion, and luxury.
Background in Marketing
Before her current role, Lauren Glover gained significant experience in marketing and client services. She worked as a Senior Marketing Manager at the Dallas Museum of Art for five months in 2018, where she focused on marketing initiatives within the art sector. Additionally, she held the position of Manager of Delivery & Strategy at LiveArea, a PFSweb, Inc. brand, from 2014 to 2018. This diverse background has equipped her with vertical expertise in art museums and a strong understanding of consumer packaged goods and lifestyle brands.
Achievements in Digital Marketing
Lauren Glover has successfully developed and executed ecommerce strategies and digital marketing campaigns for major brands, including Anastasia Beverly Hills, Laura Mercier, and L’Oréal. Her work has involved creating omnichannel customer experiences that enhance brand engagement and customer satisfaction. Glover's strategic planning and execution in the marketing field have positioned her as a knowledgeable leader in the industry.