Aleksandra Marsh
About Aleksandra Marsh
Aleksandra Marsh is a marketing manager at Tapestry, overseeing marketing, communications, and eCommerce for brands such as Coach, Kate Spade, and Stuart Weitzman. She has extensive experience in brand marketing across various sectors, including luxury and consumer technology.
Current Role at Tapestry
Aleksandra Marsh currently serves as the Manager for Marketing, Communications, and eCommerce for EMEAI at Tapestry. Her role includes overseeing marketing strategies for well-known brands such as COACH, Kate Spade, and Stuart Weitzman. She has been in this position since 2021, providing maternity cover. Her responsibilities involve driving customer-centric strategies and collaborating with CRM teams to enhance customer acquisition and retention.
Previous Work Experience
Prior to her role at Tapestry, Aleksandra held several positions in marketing and brand management. She worked at Kingston University as the Marketing and Student Acquisition Manager from 2017 to 2021. Before that, she was a Senior Manager at McCann London and Wunderman, focusing on global brand advertising campaigns. Her experience also includes project management at eg+ worldwide and event sales and marketing at Hush Mayfair.
Educational Background
Aleksandra Marsh has a diverse educational background in marketing and design. She studied at the Chartered Institute of Marketing, achieving a Professional Diploma in Marketing from 2008 to 2009. She also attended Central Saint Martins, where she studied Fashion Design and Marketing. Additionally, she holds an M.A. in Tourism and Leisure Business Management and a B.A. in English Linguistics and Literature from Uniwersytet im. Adama Mickiewicza w Poznaniu.
Marketing Expertise
Aleksandra possesses extensive expertise in managing multi-channel brand marketing strategies across various platforms, including TV, digital, and print. She has experience with luxury brands such as ESCADA, HUGO, BOSS, LACOSTE, and PUMA. Her work also includes managing marketing strategies for consumer technology projects for Microsoft and FMCG pharmaceutical brand Nurofen. She has a strong focus on sustainability communications and transformational campaigns.
Professional Development
Aleksandra is committed to ongoing professional development. She is currently studying Marketing and Leadership at The Marketing Academy and has completed the LVMH Inside Certificate in Fashion/Apparel Design Brand Marketing. Additionally, she has been studying French as a foreign language since 2011, achieving a DELF B1 certification.