Cassandra Uzelac
About Cassandra Uzelac
Cassandra Uzelac is a Marketing Technology Manager currently employed at Tapestry in Dallas, Texas. She has extensive experience in retail and marketing, having held various roles at companies such as Coach, Macy's, and Stuart Weitzman.
Current Role as Marketing Technology Manager
Cassandra Uzelac serves as the Marketing Technology Manager at Tapestry, a position she has held since 2022. Based in Dallas, Texas, she focuses on integrating marketing strategies with technology solutions to enhance operational efficiency and customer engagement. Her role involves collaborating with various teams to implement innovative marketing technologies that drive business growth.
Previous Experience at Tapestry
Before her current role, Cassandra worked at Tapestry as the Amperity Project Manager from 2021 to 2022. During her tenure, she was responsible for managing the implementation of the Amperity customer data platform, which aimed to improve customer insights and marketing effectiveness. This role was also based in Dallas, Texas.
Career at Coach
Cassandra Uzelac has extensive experience at Coach, where she held multiple positions from 2016 to 2019. She began as an Assistant/Associate Buyer, later advancing to Buying Manager. Additionally, she worked as a Merchandise Planner for a brief period in 2016. Her roles involved various aspects of product selection, pricing strategies, and inventory management within the Greater New York City Area.
Background in Product Development
Cassandra's career includes significant experience in product development, having worked at Macy's as a Product Development Assistant from 2013 to 2015. She later served as an Associate Brand Manager for nine months in 2015. In these roles, she contributed to product design and brand strategy, focusing on market trends and consumer preferences.
Educational Background at Syracuse University
Cassandra Uzelac earned her Bachelor of Science degree in Marketing and Entrepreneurship from Syracuse University, specifically from the Martin J. Whitman School of Management. Her studies spanned from 2009 to 2013, providing her with a solid foundation in marketing principles and entrepreneurial strategies.